I chose to do a story on NEW PEOPLE at Jtown. NEW PEOPLE is a relatively new business in Jtown that’s opened around the end of summer this year. Unlike many other businesses in Jtown, the NEW PEOPLE focused more on the youth aspects of Japanese culture. It focused on something new (like the name of the store) and fresh. The building itself is a building with a lot of glasses and accented with a little bit of red. It’s really modern and chic.
The store has a theater, a cafe, a gift store, a clothing store and an art gallery. And you may ask so what’s so special about it, then?
First, the NEW PEOPLE’s theater screened anime and other Japanese movies. There’s also Theatre Kabuki at Jtown but it leans more towards Americans and Asian American movies in general recently.
Second, the movie theater designed was really cool and dominated with yellow and orange chairs with neon like lights on the right and left side of the theater and also on the ceiling above.
Moreover, I like the details in the building. There are pictures near the bathroom door and near the staircases. All of that are drawn by the artists who exhibited their arts in the art gallery on the top floor. There is also a unique Xmas tree on the cafe that is made out of toys.
Small mocha from Blue Bottle Coffee and matcha cookies
Third, the food is awesome. The popcorn that they have there has a strong Japanese character in its option of flavors. They have curry, wasabi and Japanese seven spice JPOP-corn. They also have awesome matcha (green tea) cookies. Along with that, the NEW PEOPLE combined it with organic coffee called Blue Bottle Coffee… hm… the mocha is really delicious.
Fourth, the fashion floor is truly one-of-a kind in San Francisco. Pink dresses with layers of ruffles and ribbons filled the stores along with gothic clothing that are dominated with black-white colors. They also have moss ring in here which I adore so much for its high degree of originality and green concept.
I can ramble on for hours about why I think the NEW PEOPLE is such a good topic to blog on so I’ll just go on with my last reason to sum up everything: the NEW PEOPLE is unique and new. For a journalism student like me, I’ll always try to find these two key-points on doing my reporting. And that is when the NEW PEOPLE pops-up in my mind.
I will shoot the video with colorful objects at the background because many times, people forget about the importance of colors to catch and keep your audience’s attention away. The interview will be mostly done with the staffs who worked there because I want to know about the story behind the NEW PEOPLE: their concept, their popular items, etc…
